Built for dealerships
Your store. Your dashboard. Your week.
Every Xcel store gets a login, not a monthly PDF. One campaign or a standing program, this is what running with us actually feels like — a GM's week inside UpDash, on demo data, exactly as the product renders it.
Chapter one · Monday, 7:40 AM
Your month, measured.
Coffee, then UpDash: trailing twelve months against last year, with campaign-matched deals lit inside your own trend — 33 of August's 138 units trace back to a drop. You know how the store is running before anyone has to ask a vendor. We are the vendor; that's the point.
Demo Motors Chevrolet — State of the Store
Feed live · updated 2h agoTrailing 12 monthsSales vs last year
+16.4%
Campaign-matched share
19%
Best month ever
Jun — 149
Chapter two · Tuesday, 12:12 PM
A lead lands — and it's a person, not a row.
By lunch, eight responses have hit the campaign's Leads table — inbound calls to the tracked number, QR scans off the postcard. Click Marcus Ellison and the drawer slides in: his four-minute call plays back, the AI summary is already written, and three tabs deep sit the full vehicle, the financials, and the exact mailing-list data printed on his piece. A call-tracking vendor hands you a phone number. This is the whole record.
Leads — Database Buyback #26041
8 leads · click a row for the full record| Name | Status | Received | Last Activity | Response | |
|---|---|---|---|---|---|
| ME | Marcus Ellison2(555) 014-2260 | Hot | Aug 15, 2026 4:12 PM | 2h ago | CallAppt |
| PN | Priya Natarajan(555) 014-9925 | Hot | Aug 15, 2026 11:38 AM | 5h ago | QR |
| RC | Renee Calloway(555) 014-8841 | Warm | Aug 14, 2026 9:02 AM | 1d ago | SMSWeb |
| WO | Wendell Okafor1(555) 014-4407 | Needs Attention | Aug 14, 2026 6:44 PM | 1d ago | Call |
| GP | Gail Petrakis(555) 014-5583 | Cold | Aug 13, 2026 1:20 PM | 2d ago | Web |
| AR | Alma Reyes-Fuentes3(555) 014-1178 | Sold | Aug 12, 2026 3:05 PM | 3d ago | CallShowroomAppt |
| DP | Desmond Pryor(555) 014-6602 | Follow Up | Aug 12, 2026 10:11 AM | 3d ago | SMS |
| CL | Curtis Lindqvist(555) 014-7714 | Warm | Aug 11, 2026 5:52 PM | 4d ago | QRCall |
Page 1 of 1 | 8 Leads
Chapter three · Wednesday, 9:20 AM
The campaign, live — not a PDF someone emails you.
Mid-week you open the campaign itself. 512 responses so far, 148 appointments booked, 43 units matched in the DMS — the response chart filling in day by day. Tab across Direct Mail, SMS, Email and Facebook, split the sources, hover any day. This is the working screen your BDC lives in — a login, not a monthly recap.
Buyback Blitz · Campaign #4821
Demo Motors ChevroletLiveDirect Mail
In-home Apr 30 · 24,000 pieces
24,000
Mailed
in-home Apr 30
512
Responses
2.1% response rate
148
Appointments
29% of responders
43
Sold
matched in the DMS
$187,400
Gross
$4,358 avg / sale
Response activity · first 14 days
Hover the days · switch channels above · try “Split sources”
Chapter four · Friday, 4:00 PM
The report your 20 group will ask about.
$9,850 in. 24 units and $61,344 sales gross out, plus 151 repair orders — every match a named customer from your own DMS, expandable down to the deal, the VIN, and the RO. Pull it up cold at the composite meeting. It holds.
Demo Motors Chevrolet — ROI Report
Job #26041 · Database mail · microtargeted
$9,850
Cost
7,143
24
Cars Sold
$61.3K
Gross Profit
9
Trades
151
Repairs
$48.2K
RO Total
Last Update: 2 hours ago
Matches
| Name | Vehicle | Type | Deal # | Sold Date | Gross Profit | Data Type | |
|---|---|---|---|---|---|---|---|
| Marcus EllisonFairview, OH | 2026 Chevrolet Silverado 1500 | New | 48213 | Jul 18, 2026 | $4,890 | Database | |
Contact
Vehicle
Deal & Financing
Verified match attributed to this campaign | |||||||
| Renee CallowayBrookhaven, OH | 2024 Chevrolet Equinox RS | Used | 48197 | Jul 21, 2026 | $2,315 | Database | |
| Hoyt & Marla BennettFairview, OH | 2026 Chevrolet Traverse LT | New | 48244 | Jul 25, 2026 | $3,410 | Database | |
| Desmond PryorMaple Heights, OH | 2023 Chevrolet Malibu LT | Used | 48168 | Jul 12, 2026 | $1,905 | Conquest | |
| Alma Reyes-FuentesFairview, OH | 2026 Chevrolet Tahoe Z71 | New | 48260 | Jul 29, 2026 | $4,120 | Database | |
| Curtis LindqvistBrookhaven, OH | 2022 Chevrolet Colorado LT | Used | 48141 | Jul 8, 2026 | $2,240 | Database | |
| Priya NatarajanMaple Heights, OH | 2026 Chevrolet Trax ACTIV | New | 48278 | Aug 2, 2026 | $1,655 | Conquest | |
| Wendell OkaforFairview, OH | 2025 Chevrolet Blazer EV RS | New | 48291 | Aug 6, 2026 | $2,980 | Database | |
| Report total — 24 sales matches (8 shown here; the report lists every one) | $61,344 | ||||||
Click any row for the full record · Last Update: 2 hours ago
Click a row — the whole record is behind it. Itemizing every dollar is the part most vendors skip.
The credibility close
“How do you know that sale came from your mail?”
Fair question — and the answer is the same every month. No modeled attribution, no “brand lift.” A match is a household you mailed showing up in your own DMS, with employees, dealer trades, wholesale, and duplicates pulled out first. Every dollar on that report clears these four steps.
Your DMS feeds UpDash
Sales and service pull in on a nightly feed — both sides of the store, automatically.
Identity matching
Every deal and RO is matched against the exact households the campaign touched — name, address, household.
Exclusions removed
Employees, dealer trades, wholesale, and duplicates come out before anything is counted.
Verified and auditable
What survives is timestamped and listed by name. Expand any row and check our work.
Chapter five · Real stores
Everything above is demo data. This isn't.
Six recent campaigns straight from UpDash's matching tables: 38,115 pieces mailed → 224 sold units and 1,508 repair orders matched in the DMS — $954,530 in tracked gross. Thumbnails are the actual mail pieces.
Real campaign35 soldTeam Mazda
First-class APR postcard
7,142
Mailed
515
Responses
7.21%
Response rate
DMS-matched · 35 sold · $244K gross · 154 RO's · $53K service
Real campaign59 soldGermain Lincoln of NaplesFL
Real-pen handwritten note
7,500
Mailed
792
Responses
10.56%
Response rate
DMS-matched · 59 sold · $213K gross · 281 RO's · $87K service
Real campaign54 soldWilson Toyota of AmesIA
First-class postcard · database
3,702
Mailed
65
Responses
1.76%
Response rate
DMS-matched · 54 sold · $193K gross · 773 RO's · $275K service
Real campaign24 soldEnterprise KIA
Payment-reduction notice
7,500
Mailed
70
Responses
0.93%
Response rate
DMS-matched · 24 sold · $109K gross · 40 RO's · $9K service
Real campaign18 soldKia of LexingtonKY
CAP approval letter
9,000
Mailed
275
Responses
3.06%
Response rate
DMS-matched · 18 sold · $104K gross · 66 RO's · $15K service
Real campaign34 soldUnited Toyota ImperialCA
From-the-desk vehicle-locator
3,271
Mailed
58
Responses
1.77%
Response rate
DMS-matched · 34 sold · $91K gross · 194 RO's · $34K service
Dealers on the record
Straight from their Google reviews.
★★★★★
“RR Marketing has been doing Direct Mail Campaigns with Xcel Media for over 8 years. We have done over 400 campaigns during that time period with good success, which I believe is due to managing the data properly.”
★★★★★
“Month in, month out, the team at Xcel Media have delivered provable results in not only trackable sales, but they have delivered high quality traffic to our website… I actually feel like I have partners invested in our success.”
★★★★★
“The results speak for themselves and has allowed stores I was part of run the campaigns month in and month out. I love how they keep making their mail dashboard to track and see everything better and better. They understand innovation in their space.”
Why this matters
What changes Monday morning.
You stop asking how the campaign is going. The trend sits on your dashboard, the calls come back recorded and summarized, the appointments carry statuses your desk can trust, and the report is built from your own DMS before your 20 group thinks to ask. One campaign or a monthly program — the store runs on the same screens either way.
Run one measured campaign. Judge us on the receipt.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.