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Xcel Media Group

UpDash · tracking & attribution

"Trackable" is a claim. This is tracking.

Every campaign gets its own tracked phone number, SMS thread, QR codes, and landing pages — so every response lands in UpDash attributed to the piece that caused it, as a person your team can act on. What follows is the actual workspace, on demo data.

Calls

Tracked numbers per campaign — recorded, transcribed, AI-summarized.

SMS

Two-way conversations, not just blast counts. Opt-outs handled.

Web leads

Landing pages and forms tied to the piece that drove them.

QR scans

Unique codes per campaign — the paper-to-phone bridge, measured.

Appointments

Set, confirmed, showed — status tracked to the calendar.

Showroom visits

Walk-ins logged against the campaign that produced them.

Chapter one

Every lead, one workspace.

Every campaign response becomes a row a salesperson can work: status, campaign, channel, last activity. Tap a status chip to cut the list — and watch the top row, because a new lead is about to land.

app.updash.com/leads

Leads — Demo Motors Chevrolet

Every lead across your campaigns.

All Clients All Types All Campaigns Last 7 days

7

Total Leads

1

Hot

1

Appointments

1

Sold

SearchResponse
NameStatusCampaignTypeReceivedLast ActivityResponse
DWDarnell WhitakerNeeds AttentionDatabase Mail · Microtargeted#26041Direct MailAug 14, 4:41 PM3h agoCall
JLJosie LindstromHotService & Recall#25914Direct MailSMSAug 14, 11:08 AM5h agoSMS
RDRay DelgadoWarmBuyback Blitz#4821Direct MailAug 13, 6:22 PM1d agoQRWeb
NTNia ThibodeauxFollow UpConquest Mail#25808Direct MailAug 12, 3:47 PM1d agoWeb
THTomás HerreraWarmTax Season Event#25990FacebookAug 11, 9:02 PM2d agoFacebook
EMEvelyn MarshColdService & Recall#25914Direct MailSMSAug 10, 2:15 PM4d agoSMS
GPGrant Pulaski 3SoldDatabase Mail · Microtargeted#26041Direct MailAug 9, 10:34 AM3d agoCallApptShowroom

Any row opens the lead drawer — chapter three

Page 1 of 1 | 7 Leads

Product UI · illustrative data

Eight demo rows here; a real store sees hundreds per drop. Each one is a name with a phone number — not a tally mark on a vendor report.

Chapter two

Responses, as they happen.

The mail drops, and then this: calls, texts, scans, walk-ins — each one hitting the feed the second the tracked number rings or the code is scanned, already tied to the campaign that caused it.

On every printed piece

One scan, and they're a hot lead.

Every piece carries a code unique to the campaign. The moment a customer points a phone at it, they land in the feed below — attributed to the exact drop, contact info attached, and ready for a salesperson to call before they've left the driveway.

app.updash.com/leads#activity

Response feed — today at Demo Motors Chevrolet

Live

QR scanRay Delgado

Buyback Blitz · panel code 04

12:24 PM

Incoming SMSJosie Lindstrom

“Is the recall work really free?”

12:19 PM

Inbound call · 4:12Maria Gonzalez

Buyback Blitz tracked line

12:12 PM

Every event lands attributed to the piece that caused it — no “source: unknown.”

Product UI · illustrative data

Chapter three

A response becoming an appointment.

Click Maria's row and the drawer opens: the recorded call with an AI summary, the SMS thread beside it, the appointment set in the same screen — no CRM tab-hopping.

app.updash.com/leads#drawer
MG

Maria GonzalezHot lead

(555) 014-8821 · Buyback Blitz #4821

Inbound call · 4:12Tue 12:12 PM

4:12

SMS conversation

Reply to Maria…
Product UI · illustrative data

Chapter four

Appointments, tinted by what actually happened.

Every appointment on the calendar, colored by status — pending, showed, no-show, rescheduled. Thursday 5:30 is Maria from chapter three. Saturday morning's board writes itself.

app.updash.com/appointments

Appointments — August 2026

todayMonthWeekDayAgenda
Sun
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Tue
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Thu
Fri
Sat
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2
3
4
5
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PendingShowedNo ShowRescheduled

Thursday, August 20

10:30 AMJosie LindstromPending
5:30 PMMaria GonzalezPending

15 appts this month · 5 showed · 2 no-showStatuses set in the drawer repaint the calendar.

Product UI · illustrative data

Why this matters

A response you miss is money you already spent.

The mail did its job when the phone rang. UpDash exists for the ninety seconds after — who called, what they said, who's texting back, and whether Thursday's appointment showed. That follow-through is where campaigns become car deals.

Call a tracked number in the demo — then watch yourself land as a lead.

Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.

We sell texting for a living — try us.