Direct mail · Service & recall mail
Fill the service lane — and prove every RO.
Declined services, lapsed customers, open recalls. Service mail is the quiet compounder: steady RO counts, tracked to the repair order.
Real campaign14 soldSteven KiaVA
Recall Snap Pak
1,249
Mailed
88
Responses
7.05%
Response rate
DMS-matched · 14 sold · $44K gross · 211 RO's · $38K service
Every response tracked to the household by UpDash — calls, QR, web and showroom — then sold units, RO's and gross matched back in the store's DMS.
Recall audiences with VIN-level accuracy
Declined-service and lapsed-customer programs
Repair orders matched in the DMS, not estimated
How service & recall mail runs
Same measurement. A completely different play.
Data source — Recall VINs, declined services, and lapsed customers. Here's how this one executes, end to end.
Step 1
Find the open work
Open recalls by VIN, services your advisors declined, and customers who've quietly stopped coming in.
Step 2
Mail the reminder
Each household sees its own vehicle, mileage, and the exact service due — a reason to book, not a generic coupon.
Step 3
Match the RO
Every repair order the list produces is matched in your DMS and counted — fixed ops, measured, not estimated.
Real campaigns
More service & recall mail, matched to the DMS.
Every number DMS-matched by UpDash — the response, sold units, repair orders and gross each mailed list actually produced.
Real campaignGreenway Kia of FranklinTN
Handwritten service note
2,139
Mailed
62
Responses
2.9%
Response rate
DMS-matched · 137 RO's · $26K service
Real campaign9 soldWinter Haven HondaFL
First-class postcard · sales + service
2,000
Mailed
45
Responses
2.25%
Response rate
DMS-matched · 9 sold · $15K gross · 78 RO's · $21K service
Measured, always
And this is the dashboard it gets.
The real service & recall mail campaign dashboard from UpDash — the funnel, and response activity by day split by source. Not a report you have to believe; a screen you can audit.
Service Reactivation · Campaign #4840
Demo Motors ChevroletLiveDirect Mail
In-home May 3 · 9,500 pieces
9,500
Mailed
in-home May 3
703
Responses
7.4% response rate
214
Service Appts
booked in the lane
486
RO's
matched in the DMS
$148,700
Service Rev
$306 avg / RO
Response activity · first 14 days
Hover the days · try “Split sources”
Every response, one workspace
The leads land here — click one, the drawer opens.
Every call to the tracked number and every scan off the piece becomes a lead in this list. Open one: the call recording with its AI summary, the household's vehicle and financials, and the exact variable data printed on their piece.
Leads — Database Buyback #26041
8 leads · click a row for the full record| Name | Status | Received | Last Activity | Response | |
|---|---|---|---|---|---|
| ME | Marcus Ellison2(555) 014-2260 | Hot | Aug 15, 2026 4:12 PM | 2h ago | CallAppt |
| PN | Priya Natarajan(555) 014-9925 | Hot | Aug 15, 2026 11:38 AM | 5h ago | QR |
| RC | Renee Calloway(555) 014-8841 | Warm | Aug 14, 2026 9:02 AM | 1d ago | SMSWeb |
| WO | Wendell Okafor1(555) 014-4407 | Needs Attention | Aug 14, 2026 6:44 PM | 1d ago | Call |
| GP | Gail Petrakis(555) 014-5583 | Cold | Aug 13, 2026 1:20 PM | 2d ago | Web |
| AR | Alma Reyes-Fuentes3(555) 014-1178 | Sold | Aug 12, 2026 3:05 PM | 3d ago | CallShowroomAppt |
| DP | Desmond Pryor(555) 014-6602 | Follow Up | Aug 12, 2026 10:11 AM | 3d ago | SMS |
| CL | Curtis Lindqvist(555) 014-7714 | Warm | Aug 11, 2026 5:52 PM | 4d ago | QRCall |
Page 1 of 1 | 8 Leads
Run service & recall mail in your market.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
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