Email · Database email
Your customer data, working weekly.
Campaigns to the dealership's own list — sales and service — designed, sent, and tracked to the click and the lead.
Inbox
3 newDemo Motors Chevrolet
7:02 AMSarah, your 2022 Equinox is worth more than you think
Opened · clickedDemo Motors Chevrolet
TueYour trade-in number is inside
Demo Motors Chevrolet
May 1248-hour upgrade event — your invite
31.4% open rate on this send · illustrative
Sales and service segments from your DMS
Designed creative, approved fast, co-op friendly
Opens, clicks, and leads reported in UpDash
The audience you own
Your DMS is the list.
No rented names, no guesswork — sales and service history become segments, and every send is scrubbed, suppressed, and subject-line tested before the full drop.
Segments, not blasts
Owners by model, equity position, and last RO — pulled fresh from your DMS before every send, scrubbed against your suppression list.
A/B on the first 20%
Two subject lines race on the first 20% of the list; the winner takes the other 80% automatically. No meeting required.
A cadence that protects the list
Sales and service touches spaced so the database stays healthy — opt-outs handled on every send, frequency capped per household.
The email itself
The reactivation email your owners open.
The equity offer that goes to owners sitting in a trade-up position — beside the subject line that won its A/B and every link ranked by the clicks it earned. Pick a subject; the preview follows.
Creative & Click Performance
Campaign #4851 · winner deployed automaticallyDemo Motors Chevrolet <sales@example.com>
To: s.whitcomb@example.com
Demo Motors Chevrolet
Fairview, OH
Owner Trade-Up Event
Sarah, your Equinox is worth more than your payoff.
Our records put your 2022 Equinox in a strong equity position. This month we're paying above book to get them back:
$2,500
over book, this month
- Above-book trade on your 2022 Equinox
- Step into a new Equinox — often near your current payment
- 10-minute appraisal, written number same day
$0 DOWN
On select in-stock
UPGRADE0
$500
Loyalty bonus
LOYAL500
Demo Motors Chevrolet · 4500 Auto Mile Pkwy, Fairview, OH 44126 · (555) 010-4500
Unsubscribe · Manage preferences — you're receiving this because you purchased from Demo Motors.
9,140
Opens · 38.4%
1,020
Clicks · 4.3%
121
Responses
Subject line A/B — first 20% of the list
Winner deployed to the remaining 19,040 on its own — pick a subject and the preview follows.
Link Performance
| # | Link | Clicks | Share |
|---|---|---|---|
| 1 | demomotors.example.com/trade-appraisal | 444 | 43.5% |
| 2 | demomotors.example.com/inventory/equinox | 239 | 23.4% |
| 3 | demomotors.example.com/value-your-trade | 158 | 15.5% |
| 4 | demomotors.example.com/specials | 108 | 10.6% |
| 5 | demomotors.example.com/contact | 71 | 7.0% |
Measured, always
And this is how it reports.
Opens and clicks feed the same pipeline as your mail, SMS, and Facebook — day-by-day response activity, leads, and the sold units they produced, one channel tab apart.
Database Reactivation · Campaign #4826
Demo Motors ChevroletLiveEmail
Deployed May 12 · 42,000 emails
42,000
Deployed
list-cleaned first
9,660
Opens
23% open rate
1,514
Clicks
3.6% CTR
117
Leads
forms + calls
19
Sold
matched in DMS
Response activity · first 14 days
Hover the days · switch channels above · try “Split sources”
Compliance, handled
100% CAN-SPAM compliant. Co-op approved.
Legal review, co-op documentation, list hygiene — the unglamorous parts are ours.
Launch database email for your store.
Thirty minutes, your market, real screens — we'll walk a live email campaign from send to DMS-matched sale.
We sell texting for a living — try us.