Results
Receipts, not claims.
Every Xcel campaign ends in a tracked funnel a dealer can audit — mail, SMS, Facebook, and email, all in the same ledger. Here's what that discipline earns: 700+ active dealerships, a 4.8-star Google profile, and clients who've stayed for a decade.
Channel 01 · Direct mail
22 recent campaigns, straight from the matching tables.
Together: 99,782 pieces mailed → 3,697 tracked responses, 497 sold units and 3,629 repair orders matched in the DMS — $1,230,808 in gross. Thumbnails are the actual mail pieces.
Real campaign54 soldWilson Toyota of AmesIA
First-class postcard · database
3,702
Mailed
65
Responses
1.76%
Response rate
DMS-matched · 54 sold · $193K gross · 773 RO's · $275K service
Real campaign37 soldUniversity Kia HuntsvilleAL
Auto-pen vehicle-locator note
5,000
Mailed
65
Responses
1.3%
Response rate
DMS-matched · 37 sold · $69K gross · 270 RO's · $83K service
Real campaign25 soldHonolulu FordHI
Auto-pen email + Post-it
4,573
Mailed
127
Responses
2.78%
Response rate
DMS-matched · 25 sold · 271 RO's
Real campaign26 soldPriority Chevrolet GreenbrierVA
Vehicle-locator form
5,572
Mailed
79
Responses
1.42%
Response rate
DMS-matched · 26 sold · 589 RO's
Real campaign34 soldUnited Toyota ImperialCA
From-the-desk vehicle-locator
3,271
Mailed
58
Responses
1.77%
Response rate
DMS-matched · 34 sold · $91K gross · 194 RO's · $34K service
Real campaign13 soldCumming ChevroletGA
From-the-desk postcard · sales + service
6,847
Mailed
46
Responses
0.67%
Response rate
DMS-matched · 13 sold · $19K gross · 63 RO's · $18K service
Real campaign6 soldSuburban Ford of Sterling HeightsMI
From-the-desk postcard
3,219
Mailed
25
Responses
0.78%
Response rate
DMS-matched · 6 sold · 4 RO's
Real campaign14 soldSteven KiaVA
Recall Snap Pak
1,249
Mailed
88
Responses
7.05%
Response rate
DMS-matched · 14 sold · $44K gross · 211 RO's · $38K service
Real campaignGreenway Kia of FranklinTN
Handwritten service note
2,139
Mailed
62
Responses
2.9%
Response rate
DMS-matched · 137 RO's · $26K service
Real campaign9 soldWinter Haven HondaFL
First-class postcard · sales + service
2,000
Mailed
45
Responses
2.25%
Response rate
DMS-matched · 9 sold · $15K gross · 78 RO's · $21K service
Real campaign35 soldTeam Mazda
First-class APR postcard
7,142
Mailed
515
Responses
7.21%
Response rate
DMS-matched · 35 sold · $244K gross · 154 RO's · $53K service
Real campaign18 soldKia of LexingtonKY
CAP approval letter
9,000
Mailed
275
Responses
3.06%
Response rate
DMS-matched · 18 sold · $104K gross · 66 RO's · $15K service
Real campaign24 soldEnterprise KIA
Payment-reduction notice
7,500
Mailed
70
Responses
0.93%
Response rate
DMS-matched · 24 sold · $109K gross · 40 RO's · $9K service
Real campaign24 soldAudi West Palm BeachFL
VIP lease-exchange letter
4,000
Mailed
82
Responses
2.05%
Response rate
DMS-matched · 24 sold · $15K gross · 83 RO's · $35K service
Real campaignNewton Nissan of GallatinTN
Fresh Start postcard
3,310
Mailed
75
Responses
2.27%
Response rate
6 appointments booked · matchback underway
Real campaignFort Worth MitsubishiTX
Fresh Start Snap Pak
3,152
Mailed
25
Responses
0.79%
Response rate
DMS-matched · $14K gross · 8 RO's
Real campaignJenkins Kia of OcalaFL
Bankruptcy auto-mailer
3,000
Mailed
27
Responses
0.9%
Response rate
DMS-matched · 12 RO's · $3K service
Real campaignSteven KiaVA
Fresh Start letter
1,026
Mailed
7
Responses
0.68%
Response rate
DMS-matched · $7K gross · 33 RO's · $5K service
Real campaign59 soldGermain Lincoln of NaplesFL
Real-pen handwritten note
7,500
Mailed
792
Responses
10.56%
Response rate
DMS-matched · 59 sold · $213K gross · 281 RO's · $87K service
Real campaign64 soldBev Smith KiaFL
Real-pen email + Post-it
10,000
Mailed
765
Responses
7.65%
Response rate
DMS-matched · 64 sold
Real campaign27 soldSubaru World of NewtonNJ
Handwritten note
3,846
Mailed
125
Responses
3.25%
Response rate
DMS-matched · 27 sold · $84K gross · 276 RO's · $182K service
Real campaign12 soldGreenway Kia at The AvenuesFL
First-class postcard
2,734
Mailed
279
Responses
10.2%
Response rate
DMS-matched · 12 sold · $10K gross · 86 RO's · $34K service
Demo Motors Chevrolet — ROI Report
Job #26041 · Database mail · microtargeted
$9,850
Cost
7,143
24
Cars Sold
$61.3K
Gross Profit
9
Trades
151
Repairs
$48.2K
RO Total
Last Update: 2 hours ago
Every mail campaign is graded on this screen — cost in, sold units and repair orders matched in the DMS, name by name. Take the full tour of the ROI report →
Channel 02 · SMS
Reply rates from 35% to 66% — store by store.
Six recent campaigns from the blast ledger: sent, replied, conversations, and what the DMS matched afterward. Rows marked 'SMS campaign' are texting alone — no mail in market.
SMS results — recent campaigns, real stores
from the blast ledger + DMS matching · 2026| Store | Texts Sent | Replies | Reply Rate | Conversations | Appts | Sold | RO's |
|---|---|---|---|---|---|---|---|
| Wilson Toyota of AmesIA · Handwritten card + SMS | 1,794 | 1,185 | 66.1% | 682 | 74 | 57 | 860 |
| Loveland FordCO · Handwritten card + SMS | 2,981 | 1,741 | 58.4% | 1,076 | 60 | 43 | 978 |
| Wyatt Johnson KiaTN · SMS campaign | 2,487 | 1,108 | 44.6% | 661 | 85 | 36 | 340 |
| All Star Toyota of Baton RougeLA · SMS campaign | 1,968 | 982 | 49.9% | 772 | 66 | 23 | 231 |
| Germain Toyota of NaplesFL · Real-pen card + SMS | 4,964 | 1,813 | 36.5% | 984 | 25 | 136 | 902 |
| Valley Subaru of LongmontCO · Service card + SMS | 2,996 | 1,599 | 53.4% | 833 | 29 | 31 | 812 |
| Six campaigns | 17,190 | 8,428 | 49.0% | 5,008 | 339 | 326 | 4,123 |
Replies counted on the platform standard: first reply on or after campaign start. Conversations = replies minus opt-outs. Where a campaign paired mail with SMS, Sold/RO's are whole-campaign DMS matches; rows marked "SMS campaign" are texting alone.
SMS across the platform — trailing 12 months
492,335
Texts sent
199,687
Replies
40.6%
Reply rate
120,456
Conversations started
570
Campaign blasts
From UpDash's campaign blast ledger · as of 2026-08-15 · conversations = replies minus opt-outs
Wyatt Johnson Kia booked 85 appointments from 2,487 texts. The full SMS results page breaks every campaign down →
Channel 03 · Facebook
1.1 million impressions across six campaigns — every click counted.
Pulled from the platform's Facebook reporting: real stores, real campaign types. Lead-form campaigns report leads; Inbox and Messenger campaigns land as conversations your team works like any other thread.
Facebook results — recent campaigns, real stores
from the platform’s Facebook reporting · 2026| Store | Impressions | Clicks | CTR | FB Leads |
|---|---|---|---|---|
| Tim Short CDJR HazardFacebook Campaign | 185,087 | 4,324 | 2.34% | 239 |
| Volkswagen CypressMETA Event | 227,455 | 3,420 | 1.50% | 129 |
| Volkswagen Lee's SummitMETA Event | 228,304 | 3,012 | 1.32% | 85 |
| Team One Hyundai of GadsdenFacebook Campaign | 130,885 | 2,022 | 1.54% | 68 |
| Blaise Alexander Chevrolet GMC of SelinsgroveInbox | 120,014 | 2,395 | 2.00% | — |
| John Thornton ChevroletMessenger | 251,030 | 2,427 | 0.97% | — |
| Six campaigns | 1,142,775 | 17,600 | 1.54% | 521 |
Pulled read-only from the platform’s Facebook reporting, 2026-08-15. CTR = clicks ÷ impressions, computed from the numbers shown. Inbox and Messenger campaigns send clicks into Messenger conversations — those get worked as chat threads on the lead record, so no lead-form count is shown.
Tim Short CDJR Hazard turned 185,087 impressions into 239 lead-form leads — a 2.3% CTR along the way. How we run Facebook for dealers →
Channel 04 · Email
Reach, measured the same way.
Standalone email is our reach product — it rides inside blended campaigns and reports in the same dashboard as everything above. We don't publish open-rate trophies; here's the honest shape of the sends.
100,000
sends, one flight
Auto Intender email for Lithia CJDR of Roseburg — in-market shoppers around one store, one send.
50,000
sends per flight
Auto Intender flights run for the Liccardi group — the same play, repeated across the group's stores.
860–6,674
sends, targeted
Targeted database emails sized to the exact segment they're written for — never padded to make a number look big.
The honest part: standalone email is a reach product. It's measured the same way as everything else on this page — opens, clicks, and responses report inside the same campaign dashboard as the mail and SMS above — and its results are counted inside the blended campaign, not inflated into a trophy stat of its own.
Verified on Google
4.8★ across 66 reviews.
These five are our picks — all 66 are on Google, unfiltered, on our Google profile.
★★★★★
“RR Marketing has been doing Direct Mail Campaigns with Xcel Media for over 8 years. We have done over 400 campaigns during that time period with good success, which I believe is due to managing the data properly.”
★★★★★
“Month in, month out, the team at Xcel Media have delivered provable results in not only trackable sales, but they have delivered high quality traffic to our website… I actually feel like I have partners invested in our success.”
★★★★★
“The results speak for themselves and has allowed stores I was part of run the campaigns month in and month out. I love how they keep making their mail dashboard to track and see everything better and better. They understand innovation in their space.”
★★★★★
“When choosing a partner for mail, the key is in the data. Xcel Media is second to none when it comes to building the right audience and delivering at the right time — combine that with their creative, back-end tracking tool, and aggressive pricing and you have a partnership that breeds success with every campaign.”
★★★★★
“Our account managers make themselves available to us 24/7 — evenings, weekends, holidays. The entire staff is top notch and incredibly accommodating, and the owner is constantly innovating to give us an edge over our competitors.”
★★★★★
“Have been using Xcel Media for well over 5 years and haven't strayed away — customer service is TOP of the FIELD and their marketing strategies offer many different options so you can maintain a consistent marketing message month after month.”
★★★★★
“Xcel Media is the best automotive marketing company in the country — the pound-for-pound king. I challenge you to find a better company of motivated, cutting-edge, professional and ethical people.”
★★★★★
“Xcel Media Group is awesome! They continue to offer innovative ideas and work closely with us to meet our clients' needs. It's not just a one-and-done — it's how can we improve on the next one for even better results.”
★★★★★
“At Haselwood Auto Group we appreciate our relationship with Xcel Media because of their professionalism, timeliness, communication and follow-through. Thank you for contributing to our continued success over the years.”
★★★★★
“I have been working with Xcel Media Group for almost 11 years. They have helped my dealership sell a lot of cars over the years — if you want someone who will always be honest and respectful, you need to reach out to Xcel.”
Your store could be the next receipt.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.