Direct mail · Conquest mail
Win households that have never bought from you.
Market data, competitive-make owners, in-market signals — conquest mail that reads personal, lands timed, and reports what it produced.
Real campaign34 soldUnited Toyota ImperialCA
From-the-desk vehicle-locator
3,271
Mailed
58
Responses
1.77%
Response rate
DMS-matched · 34 sold · $91K gross · 194 RO's · $34K service
Every response tracked to the household by UpDash — calls, QR, web and showroom — then sold units, RO's and gross matched back in the store's DMS.
Competitive-make and in-market audiences
Radius and market-share targeting around your store
Response and sold-unit tracking, same as every campaign
How conquest mail runs
Same measurement. A completely different play.
Data source — Market + competitive-make data around your store. Here's how this one executes, end to end.
Step 1
Draw the market
In-market shoppers and competitive-make owners inside the radius that actually drives to your store — not the whole ZIP.
Step 2
Target by signal
Lease-end, high-mileage, and in-market behavior narrow it to households likely to buy now.
Step 3
Prove the conquest
Every response and sold unit from a household that was never yours — matched in your DMS like any other campaign.
Real campaigns
More conquest mail, matched to the DMS.
Every number DMS-matched by UpDash — the response, sold units, repair orders and gross each mailed list actually produced.
Real campaign13 soldCumming ChevroletGA
From-the-desk postcard · sales + service
6,847
Mailed
46
Responses
0.67%
Response rate
DMS-matched · 13 sold · $19K gross · 63 RO's · $18K service
Real campaign6 soldSuburban Ford of Sterling HeightsMI
From-the-desk postcard
3,219
Mailed
25
Responses
0.78%
Response rate
DMS-matched · 6 sold · 4 RO's
Measured, always
And this is the dashboard it gets.
The real conquest mail campaign dashboard from UpDash — the funnel, and response activity by day split by source. Not a report you have to believe; a screen you can audit.
Conquest In-Market · Campaign #4834
Demo Motors ChevroletLiveDirect Mail
In-home May 7 · 28,000 pieces
28,000
Mailed
in-home May 7
462
Responses
1.7% response rate
138
Appointments
30% of responders
39
Sold
matched in the DMS
$171,300
Gross
$4,392 avg / sale
Response activity · first 14 days
Hover the days · try “Split sources”
Every response, one workspace
The leads land here — click one, the drawer opens.
Every call to the tracked number and every scan off the piece becomes a lead in this list. Open one: the call recording with its AI summary, the household's vehicle and financials, and the exact variable data printed on their piece.
Leads — Database Buyback #26041
8 leads · click a row for the full record| Name | Status | Received | Last Activity | Response | |
|---|---|---|---|---|---|
| ME | Marcus Ellison2(555) 014-2260 | Hot | Aug 15, 2026 4:12 PM | 2h ago | CallAppt |
| PN | Priya Natarajan(555) 014-9925 | Hot | Aug 15, 2026 11:38 AM | 5h ago | QR |
| RC | Renee Calloway(555) 014-8841 | Warm | Aug 14, 2026 9:02 AM | 1d ago | SMSWeb |
| WO | Wendell Okafor1(555) 014-4407 | Needs Attention | Aug 14, 2026 6:44 PM | 1d ago | Call |
| GP | Gail Petrakis(555) 014-5583 | Cold | Aug 13, 2026 1:20 PM | 2d ago | Web |
| AR | Alma Reyes-Fuentes3(555) 014-1178 | Sold | Aug 12, 2026 3:05 PM | 3d ago | CallShowroomAppt |
| DP | Desmond Pryor(555) 014-6602 | Follow Up | Aug 12, 2026 10:11 AM | 3d ago | SMS |
| CL | Curtis Lindqvist(555) 014-7714 | Warm | Aug 11, 2026 5:52 PM | 4d ago | QRCall |
Page 1 of 1 | 8 Leads
Run conquest mail in your market.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.