UpDash · store performance
Your store's whole story — with our fingerprints visible.
Most vendors grade their own homework: they report the campaign and nothing else. State of the Store reports your store — sales trend, campaign influence, market penetration, seasonality, and the audiences sitting in your DMS. This page is a tour of the real report.
Chapter one
Sales and service — straight from your DMS.
The report opens where the store lives: units delivered and repair orders over the trailing twelve months, off your nightly DMS feed. Before a single campaign is discussed, you and we are looking at the same numbers.
DMS Foundational · state of the business
Updated 2 hours agoWhat's happening at the store right now — sales velocity, gross, and fixed-ops health pulled from your DMS feed. The numbers you'd check on a daily walk-around.
Sales
Last 12 monthsTotal vehicles sold
Units delivered across your DMS in the trailing 12 months
1,513/yr
Avg / month
units delivered / mo
Avg gross
profit per sale
YTD vs last yr
units YTD
Sold this year
by calendar year
Fixed Ops · Service
Last 12 monthsRepair orders
Roughly $3.7M in service revenue, trailing 12 months
10,328/yr
Avg / month
repair orders / mo
Avg $ / RO
customer + warranty
YTD vs last yr
RO's YTD
Serviced this year
by calendar year
Chapter two
The trend, with the campaign influence lit up.
Monthly sales against last year — campaign-matched deals highlighted inside your own trajectory, so you see exactly what the marketing moved.
Demo Motors Chevrolet — State of the Store
Feed live · updated 2h agoTrailing 12 monthsSales vs last year
+16.4%
Campaign-matched share
19%
Best month ever
Jun — 149
Chapter three
Two years of proof that campaigns move the store.
Every campaign drop marked under the months it ran. The correlation isn't a claim — it's visible.
Campaign influence — 24 months
store sales vs campaign-matchedThe pattern a GM can read in five seconds: the blue rises when the ticks appear. Months with campaigns in-market average +23% total sales at this store.
Chapter four
Your market, measured against your DMS.
Census households in your rings vs customers you already own — penetration, and the conquest pool that's left.
The market picture
Census households around your store vs the customers already in your DMS — the honest size of the prize.
412,800
Households · 50-mile market
38,410
In your DMS
9.3%
Market penetration
121,000
Conquestable households
Chapter five
Seasonality, three years deep.
Response rate by month and year — so the next drop lands in a hot month, not a hunch.
When this store wins
Response rate by month, three years deep — plan drops where the heat is.
| J | F | M | A | M | J | J | A | S | O | N | D | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 | 1.2 | 1.4 | 1.9 | 1.6 | 1.3 | 1.1 | 1.0 | 1.5 | 1.7 | 2.0 | 1.8 | 1.4 |
| 2025 | 1.3 | 1.5 | 2.1 | 1.8 | 1.4 | 1.2 | 1.1 | 1.6 | 1.9 | 2.2 | 2.0 | 1.6 |
| 2026 | 1.4 | 1.7 | 2.4 | 1.9 | 1.6 | 1.3 | 1.2 | 1.8 | — | — | — | — |
March 2026 hit 2.4% — and October has been the fall podium two years running. Plan the next drop where the heat is.
Chapter six
The audiences already sitting in your DMS.
Equity-positive, trade-cycle due, service-only, lapsed — counted and ready to become campaigns.
Audiences sitting in your DMS right now
UpDash microtargeting buckets — each one is a campaign waiting to happen.
4,180
Positive equity
Owe less than trade value — buyback ready
Build list
2,940
Trade-cycle due
36–48 months into ownership
Build list
6,215
Service-only
Service your store, never bought here
Build list
9,320
Lapsed 24 mo+
Gone quiet — reactivation plays
Build list
Chapter seven
Every response, on the map.
The response map plots each call, text, and web lead where it lives — pins colored by what happened to the lead — and the zip report grades every carrier route you paid for. Real geography; the people are fictional.
Response Map — Demo Motors Chevrolet
real ZIP boundaries · shaded by response rateZip Code Report
| City | Zip | Mailed | Leads | Response % |
|---|---|---|---|---|
| Rocky River | 44116 | 1,450 | 25 | 1.7% |
| Cleveland | 44126 | 1,420 | 35 | 2.5% |
| Berea | 44017 | 1,350 | 32 | 2.4% |
| North Olmsted | 44070 | 1,300 | 19 | 1.5% |
| Lakewood | 44107 | 1,250 | 20 | 1.6% |
| Cleveland | 44111 | 1,150 | 30 | 2.6% |
| Olmsted Falls | 44138 | 1,150 | 26 | 2.3% |
| North Ridgeville | 44039 | 1,140 | 24 | 2.1% |
| Bay Village | 44140 | 1,130 | 13 | 1.2% |
| Cleveland | 44144 | 1,130 | 29 | 2.6% |
Why this matters
Campaign reports flatter. Store trends don't.
When the campaign number sits inside your store's real trajectory, there's nowhere for a vendor to hide — including us. That's the point. We built the page that holds our own work accountable, because our work survives it.
See your store's page in the demo.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.