Email · Service offers
Offers that keep the lane full.
Maintenance offers, declined-service follow-ups, seasonal pushes — co-op friendly creative with click-through and RO tracking.
Inbox
3 newDemo Motors Service
6:45 AMYour Equinox is due, Marcus — The Works for $49.95
Opened · clickedDemo Motors Service
MonThat brake special you passed on ends Friday
Demo Motors Service
May 3Winter-ready: $89 full service + rotation
Clicks tracked to booked RO's · illustrative
Maintenance offers and declined-service follow-ups
Seasonal pushes timed to your service lane
Click-through tracked to booked ROs
The service lane
Timed to the odometer, not the calendar.
Due-for-service, declined work, seasonal pushes — each offer lands when the vehicle actually needs it, and every click is tracked through to the booked RO.
Due-for-service triggers
Mileage and months since last visit decide who gets the offer this week — not a batch calendar that mails everyone in April.
Declined services, resurfaced
The brake job a customer passed on at the counter comes back as an offer while it still matters — before another shop gets the work.
Clicks become RO's
Scheduler clicks land as leads in UpDash and match to closed RO's in your DMS — the lane fills where you can count it.
The email itself
The service offer, and what it earned.
The maintenance offer that lands when the odometer says it's due — next to its subject-line A/B and the links that drove scheduler clicks. Pick a subject; the preview follows.
Creative & Click Performance
Campaign #4834 · winner deployed automaticallyDemo Motors Chevrolet Service <service@example.com>
To: m.ellison@example.com
Demo Motors Chevrolet
Fairview, OH
Service Department
Time for The Works, Marcus.
Your 2024 Equinox RS is due for service. Book this week and lock in:
$49.95
- Synthetic-blend oil change
- Tire rotation & pressure check
- Multi-point inspection
$20 OFF
Brake service
SAVE20
10% OFF
Accessories
ACC10
Demo Motors Chevrolet · 4500 Auto Mile Pkwy, Fairview, OH 44126 · (555) 010-4500
Unsubscribe · Manage preferences — you're receiving this because you serviced with Demo Motors.
12,080
Opens · 31.4%
1,245
Clicks · 3.2%
138
Responses
Subject line A/B — first 20% of the list
Winner deployed to the remaining 30,800 on its own — pick a subject and the preview follows.
Link Performance
| # | Link | Clicks | Share |
|---|---|---|---|
| 1 | demomotors.example.com/service/the-works | 512 | 41.1% |
| 2 | demomotors.example.com/service/schedule | 318 | 25.5% |
| 3 | demomotors.example.com/coupons | 176 | 14.1% |
| 4 | demomotors.example.com/inventory/new | 121 | 9.7% |
| 5 | demomotors.example.com/contact | 118 | 9.5% |
Measured, always
And this is how it reports.
Opens and clicks feed the same pipeline as your mail, SMS, and Facebook — day-by-day response activity, leads, and the sold units they produced, one channel tab apart.
Database Reactivation · Campaign #4826
Demo Motors ChevroletLiveEmail
Deployed May 12 · 42,000 emails
42,000
Deployed
list-cleaned first
9,660
Opens
23% open rate
1,514
Clicks
3.6% CTR
117
Leads
forms + calls
19
Sold
matched in DMS
Response activity · first 14 days
Hover the days · switch channels above · try “Split sources”
Compliance, handled
100% CAN-SPAM compliant. Co-op approved.
Legal review, co-op documentation, list hygiene — the unglamorous parts are ours.
Launch service offers for your store.
Thirty minutes, your market, real screens — we'll walk a live email campaign from send to DMS-matched sale.
We sell texting for a living — try us.